Skip to main content

Product Launch Checklist - Public

1. Define Your Product:

  • Clearly define your product, its features, and its unique selling points (USPs).
  • Identify your target audience and the problem your product solves for them.

2. Market Research:

  • Conduct thorough market research to understand your target market, competition, and market trends.
  • Identify potential competitors and their strategies.

3. Product Development:

  • Ensure that the product is fully developed and tested, meeting quality standards and user expectations.
  • Address any product-related issues or bugs.

4. Pricing Strategy:

  • Determine the pricing strategy for your product, considering factors like production costs, market demand, and competitor pricing.
  • Decide on any discounts or promotional pricing for the launch.

5. Marketing Strategy:

  • Develop a comprehensive marketing plan for your product launch.
  • Plan your marketing channels (e.g., social media, email, content marketing) and messaging.

6. Pre-launch Teasers:

  • Create anticipation with teaser campaigns or "coming soon" announcements.
  • Use social media, email marketing, and your website to build excitement.

7. Content Creation:

  • Generate high-quality marketing content, including product descriptions, images, videos, and blog posts.
  • Ensure consistency in branding and messaging across all content.

8. Website and Landing Pages:

  • Create dedicated product landing pages on your website to showcase the product and its benefits.
  • Optimize the website for SEO and ensure it's mobile-friendly.

9. Sales and Distribution Channels:

  • Set up the necessary sales channels, whether it's your website, third-party platforms, or physical stores.
  • Ensure that your product is available and accessible to your target audience.

10. Inventory Management:

  • Ensure you have sufficient inventory to meet the expected demand during and after the launch.
  • Implement a system to track and manage inventory levels.

11. Training and Support:

  • Train your customer support team to handle inquiries and provide information about the new product.
  • Provide resources and documentation for customers to self-serve.

12. Launch Date and Time:

  • Select a specific launch date and time that aligns with your target audience's schedule.
  • Consider time zones if your audience is global.

13. Marketing Collateral:

  • Prepare marketing collateral such as brochures, flyers, and product manuals.
  • Ensure they are ready for distribution.

14. Media and Press Releases:

  • Reach out to media outlets and bloggers to cover your product launch.
  • Write and distribute press releases to announce the launch.

15. Social Media Plan:

  • Create a social media posting schedule leading up to the launch.
  • Engage with your audience through social media platforms.

16. Email Marketing:

  • Send out teaser emails and launch announcements to your email subscribers.
  • Include compelling visuals and a clear call to action.

17. Beta Testing and Feedback:

  • If applicable, gather feedback from beta testers and make any necessary improvements before the official launch.

18. Sales and Promotion:

  • Offer special promotions or discounts for early adopters or launch-day buyers.
  • Create urgency in your marketing messages.

19. Launch Event (Optional):

  • Consider hosting a launch event or webinar to introduce the product to a live audience.
  • Invite influencers or industry experts to participate.

20. Customer Feedback Collection:

  • Set up a system to collect customer feedback and reviews after the launch.
  • Encourage customers to share their experiences.

21. Post-launch Monitoring:

  • Monitor the performance of your product, sales, and customer feedback after the launch.
  • Be prepared to address any issues that arise.

22. Post-launch Marketing:

  • Continue marketing efforts post-launch to sustain interest and drive ongoing sales.
  • Share customer success stories and testimonials.

23. Evaluation and Adjustments:

  • Evaluate the success of your product launch based on predefined KPIs and goals.
  • Make adjustments to your marketing and product strategies based on post-launch insights.
Back to top