Business Plan Checklist - Public

1. Executive Summary:

   • Concisely summarize your business idea, mission, and key objectives.
   • Include a brief overview of your target market and financial projections.

2. Business Description:

   • Describe your business in detail, including its legal structure, location, and history (if applicable).
   • Explain the problem your business solves and the value it provides.

3. Market Analysis:

   • Research your target market and industry trends.
   • Identify your target audience, their needs, and purchasing behaviors.
   • Analyze your competition and highlight your unique selling points.

4. Products or Services:

   • Outline your offerings and their features and benefits.
   • Explain how your products or services meet customer needs and solve problems.
   • Include pricing strategies and competitive advantages.

5. Marketing Strategy:

   • Define your marketing goals and objectives.
   • Create a marketing plan that covers online and offline tactics.
   • Detail your brand strategy, including messaging and positioning.

6. Sales Strategy:

   • Explain how you plan to generate sales and acquire customers.
   • Outline your sales channels and distribution methods.
   • Include sales forecasts and revenue projections.

7. Operational Plan:

   • Describe your day-to-day business operations.
   • Detail the resources and equipment required for your business.
   • Address any logistical and supply chain considerations.

8. Management and Team:

   • Introduce your management team and their qualifications.
   • Outline the roles and responsibilities of each team member.
   • Highlight any advisors or mentors.

9. Financial Projections:

   • Create a detailed financial forecast, including income statements, balance sheets, and cash flow statements.
   • Include revenue projections, expenses, and break-even analysis.
   • Address funding requirements and potential sources of funding.

10. Funding Request (if applicable):

    • Specify the amount of funding required and how it will be used.
    • Explain the terms of investment, equity offered, or repayment terms.
    • Provide a clear use of funds statement.

11. Risk Analysis:

    • Identify potential risks and challenges your business may face.
    • Develop strategies for risk mitigation and contingency plans.

12. Appendix:

    • Include any supporting documents, such as resumes of key team members, market research data, legal documents, and additional financial information.

13. Executive Summary (Revisited):

    • Provide a brief summary of your business plan at the end for easy reference.

14. Review and Editing:

    • Proofread and edit your business plan for clarity and consistency.
    • Seek feedback from advisors or mentors and make necessary revisions.

15. Presentation (Optional):

    • Prepare a compelling presentation to accompany your business plan when seeking investment or partnerships.